Gabriella Rivera

December 04, 2017

How did a vulgar, unconventional superhero movie become the highest grossing R-rated film of all time? In this case study, I argue it's due to an edgy, yet well-crafted marketing strategy.

December 10, 2017

My global marketing team was tasked with creating a marketing plan for a product in a foreign country. We decided to launch Fitbit Wellness, a fitness tracking device aimed at improving the cardiovascular health of older adults.

May 02, 2017

A candy company, native to Durham, came to my class for some marketing advice. After a semester of collaboration and learning, here's the plan we offered them. 

April 26, 2016

My four-person team worked to produce this marketing plan. The goal? To make Amazon Video more appealing to young families and preteens. My main contributions to the paper were the SWOT analysis and implementation of the book-to-film and umbrella strategies discussed near the end. I also created the PowerPoint presentation and supporting materials.

For the PowerPoint, click the Amazon photo.

For the written marketing plan, click the "click here" button.

May 02, 2017

I give an overview of the furniture retailer, covering topics such as recent profits and overall purpose. 

February 04, 2016

The rise of companies such as Uber and Airbnb has piqued the interest of millenials and older generations alike. But how might this phenomenon impact the market?

March 10, 2016

Social media has allotted us an incredible amount of information. But what to do with it? Big data is only as useful as the person who's analyzing it.